In the last few years, many companies have embraced innovation methodologies, from design thinking to agile organizations. Most of these are outstanding contributions to the innovation space. However, it is also true that many organizations fail at putting these methodologies into practice.

Contrary to popular belief, sometimes the largest barrier is not technological or operational, but a question of having the wrong mindset: when an organization is relatively successful, the right thing to do is to keep improving what worked in the past, thinking incrementally as a general rule. In contrast, C-level executives should “upgrade” their operating system and leave room for “10 × thinking”, a mental model based on improving a relevant problem by a factor of 10, rather than by 10%. Read More

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