In Part 1 we described these lessons:

• Information centric businesses are obvious targets. (E.g. insurance, mortgage lending, media, telecom, real estate brokerage).
• Since network size is the measure of success, it is more likely these will be B2C.
• Fragmented industries are good targets.
• Best of all find fragmented markets that are under served.
• Yes there is competition among emerging platforms so first movers who execute well are favored.
• Don’t wait to get started or you could end a commodity in someone else’s network platform.

Now let’s continue:

• In addition to fragmented markets, look for markets with a large imbalance of knowledge between buyer and seller.

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