Platform strategy, explained

Platforms are environments, computing or otherwise, that connect different groups and derive benefits from others participating in the platform. The underlying concept covers companies from Google to Facebook to video game platform Steam to Taser (more on that later). 

“’Platform Strategy’ is one of our few courses where participants can spend an hour debating on what they are learning about is,” MIT Sloan Professor Catherine Tucker tells students in her executive education course on platform strategy. “Don’t get hung up on definitions. Being a platform or not is more of a range than a set point.” Read More

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