It’s an unlikely partnership, but AI can stimulate a ‘new brand’ of human creativity.

• Thanks to our ability to contextualize, think metaphorically and define new patterns, human creativity remains distinguished from machine’s
• Creative transformation using AI is not a one-off change, but a long-form process
• Through freeing up our time, giving us prompts and future-proofing our efforts, AI may help us realize new, exciting, creative directions

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