These are exciting times for the artificial intelligence community. Interest in the field is growing at an accelerating pace, registration at academic and professional machine learning courses is soaring, attendance in AI conferences is at an all-time high, and AI algorithms have become a vital component of many applications we use every day.

But as with any field going through the hype cycle, AI is surrounded by a saturation of information, much of which is misleading or of little value. … In this post, I will try to provide a few guidelines for writing good AI pitches based on my experience covering the field for several years. This is mainly a guide for the PR people who are writing AI pitches. But it should also serve reporters, who can use it to tell a good AI pitch from one that contains too much hype and too little value. Read More