At the heart of the new age are novel configurations of fear, certainty, and power.
Shoshana Zuboff. The Age of Surveillance Capitalism. Public Affairs, 2019.
Today there is no more powerful corporation in the world than Google, so it may be hard to remember that not too long ago, the company was in a fight for its very existence. In its early years, Google couldn’t figure out how to make money. … Google engineers were aware that users’ search queries produced a great deal of “collateral data,” which they collected as a matter of course. Data logs revealed not only common keywords, but also dwell times and click patterns. This “data exhaust,” it began to dawn on some of Google’s executives, could be an immensely valuable resource for the company, since the data contained information that advertisers could use to target consumers. Read More
Daily Archives: March 12, 2021
Inside Facebook Reality Labs: The Next Era of Human-Computer Interaction
Facebook Reality Labs (FRL) Chief Scientist Michael Abrash has called AR interaction “one of the hardest and most interesting multi-disciplinary problems around,” because it’s a complete paradigm shift in how humans interact with computers. The last great shift began in the 1960s when Doug Engelbart’s team invented the mouse and helped pave the way for the graphical user interfaces (GUIs) that dominate our world today. The invention of the GUI fundamentally changed HCI for the better — and it’s a sea change that’s held for decades.
But all-day wearable AR glasses require a new paradigm because they will be able to function in every situation you encounter in the course of a day. They need to be able to do what you want them to do and tell you what you want to know when you want to know it, in much the same way that your own mind works — seamlessly sharing information and taking action when you want it, and not getting in your way otherwise. Read More
How Facebook got addicted to spreading misinformation
The company’s AI algorithms gave it an insatiable habit for lies and hate speech. Now the man who built them can’t fix the problem.
It was March 23, 2018, just days after the revelation that Cambridge Analytica, a consultancy that worked on Donald Trump’s 2016 presidential election campaign, had surreptitiously siphoned the personal data of tens of millions of Americans from their Facebook accounts in an attempt to influence how they voted. It was the biggest privacy breach in Facebook’s history. …The Cambridge Analytica scandal would kick off Facebook’s largest publicity crisis ever. Read More
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