More than three years after Europe’s sweeping privacy law took effect, consent mismatches and illegitimate data collection continue to undermine advertisers’ and publishers’ efforts to comply with the General Data Protection Regulation. These issues bedeviled companies back in 2018, and new data shows continued gaps between the permissions people give companies to collect and use their data and what ad tech firms actually do.
On the average day between May and the end of August this year, 500,000 online ad impressions served in Europe contradicted the data-collection choices people made as required under the GDPR, according to ad security monitoring company Confiant, which sees digital ad activity across tens of thousands of websites. It’s worth noting that millions of ad requests might be processed each second by just one digital ad platform, so half-a-million ad impressions represents a miniscule portion of all the ads served every day. Read More
Daily Archives: October 6, 2021
AI Futures: how artificial intelligence will change music
Artificial intelligence is at the heart of a fundamental shift in music’s role in our lives, and for electronic music, the transition will be seismic. But will it result in a harmonious and utopian new landscape for creators and fans, or is intelligent automation the beginning of a new deepfake culture war? In part one of a three-part series running on DJ Mag digital this week, our online tech editor Declan McGlynn looks into how AI has become one of the most exciting developments in music since the advent of sampling Read More
Brud, Creators of Virtual Human Lil Miquela, Announce a New Direction
Five years have passed since Miquela Sousa made her first Instagram post. Since that historic day, her graphics and career have evolved, as she has continually defined and redefined what it means to be a virtual influencer. However, for half a decade the information about her managing company, Brud, has largely remained the same: a static Google document.
Anyone who has researched Miquela will recognize this screenshot of what Brud’s official website used to be. For years, this one-page Google document was the only accessible information on Miquela’s creators and content team.
Now, all of that has changed. Read More
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