The actor is retiring following his aphasia diagnosis, but his likeness will live on via AI after he sold the rights to it to a deepfake company.

Bruce Willis is selling his face. The veteran actor has agreed to sell the rights to his likeness so a digital twin can be created using deepfake technology. Willis previously announced his retirement from acting following an aphasia diagnosis.

While movies have used deepfake technology to create digital versions of actors before, Bruce Willis has become one of the first actors to formally sell the rights to his own AI-generated recreation in perpetuity. The actor has partnered with Deepcake, a company specializing in artificial intelligence that will create Willis’ digital twin, who will appear in films after his retirement due to the cognitive disorder, which affects a person’s ability to communicate. Read More