… A better solution is Zero Trust Information. [Y]oung people are by-and-large appropriately skeptical of what they read online; what they need are trusted resources that do their best to get things right and, critically, take accountability and explain themselves when they change their mind. That is the only way to harvest the massive benefits of the “information superhighway” that is the Internet while avoiding roads to nowhere, or worse.

A similar principle is the way forward for content as well: one can make the case that most of the Internet, given the zero marginal cost of distribution, ought already be considered fake; once content creation itself is a zero marginal cost activity almost all of it will be. The solution isn’t to try to eliminate that content, but rather to find ways to verify that which is still authentic. As I noted above I expect Spotify to do just that with regards to music: now the value of the service won’t simply be convenience, but also the knowledge that if a song on Spotify is labeled “Drake” it will in fact be by Drake (or licensed by him!). Read More