With generative artificial intelligence, all traditional production workflows will be disrupted, said Marco Tempest, a director’s fellow at the MIT Media Lab, of this transformative tech and how it could be used well beyond engineering circles. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of.”

He made these remarks during a virtual keynote at the annual International Broadcasting Convention, which concluded Monday in Amsterdam. AI, to no surprise, was the biggest topic at the event and messaging about its potential was often optimistic, but at times dicey. — Read More