Amazon announced today the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog as well as information from around the web. The company says the new tool will launch to a subset of U.S. customers in beta, starting today, before expanding to more users in the weeks ahead. Customers will be able to chat with Rufus inside Amazon’s mobile app to get help with finding products, performing product comparisons, and getting recommendations on what to buy. – Read More
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