When I first joined Wish two and half years ago, things were going well. The Wish app had reached top positions on both iOS and Android app stores, and was selling over two million items a day.
Very few people believed that a large business could be built from selling low priced products. Using data, Wish has been able to test and challenge these assumptions. Being data driven was in the company DNA.
But from the company’s massive growth were huge growing pains on the analytics side. Every team needed urgent data support and had a lack of visibility into their ownership areas. But Wish’s analytics capabilities were still in its infancy and couldn’t keep up with the demand. Read More