As generative artificial intelligence marches on the entertainment industry, Hollywood is taking stock of the tech and its potential to be incorporated into the filmmaking process. No tool has piqued the town’s interest more than OpenAI’s Sora, which was unveiled in February as capable of creating hyperrealistic clips in response to a text prompt of just a couple of sentences. In recent days, the Sam Altman-led firm released a series of videos from beta testers who are providing feedback to improve the tech. The Hollywood Reporter spoke with some of those Sora testers about what it can, and can’t, really do.
… [Walter] Woodman [of Shy Kids, a Toronto-based production company,] says he considers Sora another tool in his arsenal, similar to Adobe After Effects or Premiere. “It’s something where you bring your energy and your talents and you work with it to make something,” he explains. “There’s a lot of hot air about just how powerful this is and how this is going to replace everything and how we don’t need to do anything. That’s really undervaluing what a story is and what the components of a story are and what the role of storytellers is.” — Read More
Daily Archives: April 8, 2024
A ‘Law Firm’ of AI Generated Lawyers Is Sending Fake Threats as an SEO Scam
Last week, Ernie Smith, the publisher of the website Tedium, got a “copyright infringement notice” from a law firm called Commonwealth Legal: “We’re reaching out on behalf of the Intellectual Property division of a notable entity, in relation to an image connected to our client,” it read.
… In this case, though, the email didn’t demand that the photo be taken down or specifically threaten a lawsuit. Instead, it demanded that Smith place a “visible and clickable link” beneath the photo in question to a website called “tech4gods” or the law firm would “take action.” Smith began looking into the law firm. And he found that Commonwealth Legal is not real, and that the images of its “lawyers” are AI generated. — Read More
Weapons of Mass Production
Post Malone is having a good month.
The artist was featured on Beyoncé’s new album Cowboy Carter in the song “LEVII’S JEANS.” And in a few weeks, Post Malone will feature again on spring’s other big release—Taylor Swift’s The Tortured Poets Department.
Post Malone’s feature on Tortured Poets comes in a song called “Fortnight,” and the song already leaked online. Well, not actually—but a lot of people were fooled into thinking so. An AI-generated version of “Fortnight” took TikTok by storm last month (it’s actually a banger) and duped everyone into believing the track leaked. — Read More
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